How Much Do Facebook Ads Cost Per Day? A Comprehensive Guide

If you’re considering advertising on Facebook, one of the most pressing questions is likely: “How much do Facebook ads cost per day?” Understanding daily costs is crucial for budgeting and planning your social media marketing strategy. Let’s dive into the details of Facebook ad pricing on a daily basis.

Minimum Daily Budget

First, it’s important to note that Facebook has a minimum daily budget:

• For ad sets charged for impressions: $1.00 USD per day
• For ad sets charged for clicks, likes, video views, or post-engagement: $5.00 USD per day
• For low-frequency events like offer claims or app installs: $40.00 USD per day

However, these minimums don’t necessarily reflect what you should be spending for effective advertising.

Average Daily Costs

The actual cost per day can vary widely based on several factors:

1. Industry: Some industries are more competitive, driving up costs.
2. Target Audience: More specific or in-demand audiences can increase costs.
3. Ad Quality: Higher-quality ads often have lower costs per result.
4. Campaign Objective: Different objectives (e.g., brand awareness vs. conversions) have different costs.

On average, businesses spend anywhere from $200 to $800 per month on Facebook ads, which translates to approximately $6.50 to $27 per day.

Costs by Metric

Let’s break down some average costs by different metrics:

• Cost Per Click (CPC): $0.97 on average, but can range from $0.25 to $3.30 depending on the industry.
• Cost Per Thousand Impressions (CPM): $7.19 on average, but can vary from $2.50 to $30 or more.
• Cost Per Like: Typically ranges from $0.12 to $0.25 per like.
• Cost Per App Install: Can range from $2.50 to $8 per install.

Setting a Daily Budget

When deciding on your daily budget, consider:

1. Your Overall Marketing Budget: Allocate a portion to Facebook ads based on your marketing strategy.
2. Your Goals: Brand awareness campaigns might require less daily spend than direct response campaigns.
3. Testing Budget: Start with a smaller daily budget (e.g., $10-$25) to test ad performance before scaling up.
4. Campaign Duration: Short-term campaigns might require higher daily budgets than long-term campaigns.

Tips for Managing Daily Costs

1. Start Small: Begin with a conservative daily budget and increase as you see results.
2. Use Budget Optimization: Facebook’s campaign budget optimization can help distribute your daily budget more effectively across ad sets.
3. Monitor and Adjust: Regularly check your ad performance and adjust your daily budget as needed.
4. A/B Test: Run different ad versions with small daily budgets to find the most cost-effective options before scaling.
5. Target Wisely: Refine your audience targeting to improve relevance and potentially lower costs.

Remember, the key to successful Facebook advertising isn’t just about how much you spend per day, but how effectively you use that budget. By starting with a modest daily budget, testing different strategies, and gradually optimizing your approach, you can find the right daily spend to achieve your marketing goals on Facebook.